
We just received a disapproval notification from Facebook that our Texas Mahjong Ad doesn't meet their criteria. Apparently, we flunked Section 5 of their advertising guidelines. Of course, Section 5 is rather lengthy and Facebook doesn't mention what's actually wrong with our ad. Maybe you can figure it out. Here's a copy of our ad, and Facebook's Section 5 guidelines.
5. Prohibited Content
- Ads must not be false, misleading, fraudulent, or deceptive.
- Ads will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook's overall advertising philosophy.
- Ads, or categories of ads, which receive a significant amount of negative user feedback, or are otherwise deemed in violation of community standards will not be permitted.
- Ads cannot contain, facilitate, promote, or reference the following:
- Offensive, profane, vulgar, obscene or inappropriate language;
- Obscene, defamatory, libelous, slanderous and/or unlawful content;
- Tobacco products;
- Ammunition, firearms, paintball guns, bb guns, or weapons of any kind;
- Gambling, including without limitation, any online casino, sports books, bingo, or poker without authorization from Facebook;
- Scams, illegal activity, or chain letters;
- Contests and sweepstakes unless given permission by Facebook to do so; if permission is given, you are subject to Facebook's Promotions Guidelines;
- Get rich quick and other money making opportunities that offer compensation for little or no investment, including "work from home" opportunities positioned as alternatives to part-time or full-time employment or promises of monetary gain with no strings attached;
- Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
- Adult friend finders or dating sites with a sexual emphasis;
- Adult toys, videos, or other adult products;
- Uncertified pharmaceutical products;
- Spy cams or surveillance equipment;
- Web-based non-accredited colleges that offer degrees;
- Inflammatory religious content;
- Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities;
- Content that exploits political agendas or uses "hot button" issues for commercial use regardless of whether the advertiser has a political agenda;
- Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language of such individual or group;
- Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office;
- Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way.
Beats us. If we had a choice, we'd pick sub section 8... "Get Rich Quick Scheme". Unfortunately, we're not quite there yet. Seriously though, is Facebook banning the ad because we link to an outside site, rather than housing the game within Facebook? The link sent players to Newgrounds.com, which to the best of my knowledge is a respectable gaming site. Is it possible that other Newgrounds ads have been fraudulent?
We're not allowed to appeal, but we are asking for further clarification. We'll update this post with anything we discover.

No comments:
Post a Comment